news

Prudential Syariah Invites Everyone To Become A Trustworthy Generation In Sharing With Others

In order to commemorate the celebration of Iduladha 1445 Hijriah on June 17, 2024, PT Prudential Sharia Life Assurance (Prudential Syariah) organized an inspirational event titled 'Kurban Bersama, Berkah Sesama' (Sacrifice Together, Blessings for Others). This event also invites the community to participate in becoming #GenerasiAmanah, by helping the less fortunate to be able to perform the sacrifice ritual. This year, Prudential Syariah distributed sacrificial animals worth more than Rp127 million to the less fortunate.

This social action is a manifestation of Prudential Syariah's commitment, not only as a trusted partner in providing Sharia-based protection solutions, but also as a way to benefit others.

In this regard, Prudential Syariah sees Iduladha as the perfect moment to expand the invitation to the community to help each other and achieve a blessed life.

Indrijati Rahayoe, Chief Human Resources & Community Investment Officer of Prudential Syariah, said, "Iduladha is a meaningful moment for sharing. Through the 'Kurban Bersama, Berkah Sesama' event, Prudential Syariah invites the community to participate together as #GenerasiAmanah and help each other. This activity is our proof of fulfilling our trust to those in need so that they can celebrate Iduladha with blessings."

Prudential Syariah expresses gratitude to Fenita Arie, one of Indonesia's public figures, who directly participated in this sharing event together with the marketing team of Prudential Syariah (GenPRU Syariah).

Fenita Arie stated that as a participant of Prudential Syariah, she is happy to be entrusted with accompanying this sharing event together with the Sharia insurance marketing team (GenPRU).

"Here, I see that the Prudential Syariah marketing team (GenPRU Syariah) is more than just advisors in providing protection solutions in accordance with Islamic principles, but also actively plays a role in encouraging the community to help each other, especially in fulfilling their trust in life.” 

Through the social media campaign, "Together in Sacrifice, Blessings for Others," Prudential Syariah invites the community to participate by giving likes and shares. The accumulated number of likes and shares has been converted and reached a value of almost Rp127 million in the form of five sacrificial cows.

To distribute these sacrifices, Prudential Syariah collaborates with the Al-Azhar Zakat Amil Institution, established by the Al Azhar Islamic Boarding School Foundation (YPI), to manage zakat funds, alms, donations, and other religious contributions to be distributed to those in need.

"We hope that this initiative by Prudential Syariah will have an impact on those in need and provide an opportunity for us all to share and receive blessings." concluded Indrijati.