lifestyle

Toshiba Lifestyle Indonesia Supports Healthy Living For Urban Communities

Toshiba Lifestyle Indonesia is committed to promoting a healthy lifestyle for urban communities through quality products. In October 2024, Toshiba launched Toshiba Wellness Day with the theme #HealthyLifestyleMatters to reach its market.

Every weekend, Toshiba is present at fitness centers in Jakarta for group workouts and to showcase home appliances that support a healthy lifestyle. Toshiba Wellness Day took place in the first week of October at Bodyfit Kemang, the second week at Yoga Fit Kelapa Gading, the third week at Breathe Studio Senopati, and the fourth week at Toma Studio Pondok Indah.

Participants engaged in exercise, learned about Toshiba products, and attended healthy cooking demonstrations. Hafizh Maulana, Head of Marketing Communication at Toshiba Lifestyle Indonesia, expressed appreciation for the growing public interest in health through exercise and balanced diets.

"We target communities and individuals who care about health and regularly exercise, while highlighting Toshiba products that can support their healthy lifestyle," said Hafizh in Jakarta on Monday, October 28, 2024. He noted that Toshiba offers three key products to promote healthy living: a refrigerator with bacteria removal, an air fryer, and an induction rice cooker.

Puput Chandra, the Product Manager for Toshiba Lifestyle Indonesia's refrigerators, stated that their refrigerators produce ions that eliminate bacteria and unpleasant odors from food and drinks by up to 99%. This helps keep food fresh while stored until it's ready to be consumed.

Edgar Ong, the Product Manager for Small Domestic Appliances at Toshiba Lifestyle Indonesia, explained that the air fryer features a special capability that allows food to be fried without oil while remaining crispy and delicious. The air fryer temperature can be adjusted from 40? to 200? to meet different cooking needs. This ensures consistent heating, allowing for controlled crispiness and tenderness.

"Additionally, a key feature of the Toshiba air fryer is its fat removal technology. The tornado-like hot air inside the fryer helps break down fat from meat, keeping it tender," Edgar added.

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Tag: Hafizh Maulana Toshiba Lifestyle Indonesia