lifestyle

USS 2024 Brings Together Fashion, Art, And Entertainment In One Event

USS 2024, the annual event that attracts fashion and lifestyle enthusiasts, will return to the Jakarta Convention Center (JCC) from October 25 to 27, 2024. Initiated by USS Networks in 2017, this year's event is presented by BRImo and features over 270 brands from various sectors, including fashion, retail, lifestyle, sneakers, and vintage items. 

Visitors can look forward to a unique experience with exclusive products, brand collaborations, exciting promotions, and live music performances. Additionally, USS 2024 will collaborate with international partners like Jeff Staple from the United States and Sabotage from Singapore, showcasing their exclusive releases.

A major highlight of USS 2024 is the collaboration with Balinese visual artist Suanjaya Kencut. Known for his artistic exploration of bringing dolls into the real world through painting and installations, Kencut will present stunning visual installations for attendees. Visitors will also have the chance to take home exclusive merchandise created in collaboration with Kencut, USS, and the local brand Kine, available during the event at JCC.

USS 2024 will not only provide an exciting shopping experience but will also host a variety of community activities. Visitors can participate in the Basketball Area Takeover by the IBL (Indonesian Basketball League), try out the Padel Area, watch the Mic Check’ Rap competition, and join the ‘Invade The Floor’ Dance Competition. There will also be a Jersey Exhibition and many other fun activities over three full days.

Adista Fadhilah, Project Director of USS Networks, stated, “In 2024, we are coming back stronger with 270 brands and new programs, like the padel court, to enhance USS 2024. We continue to support local Indonesian brands in marketing their products and encourage creativity in fashion and lifestyle. By providing space for community, art, music, and collaboration between local and international brands, we are committed to making USS a leader in fashion, lifestyle, art, and entertainment events in Indonesia.”

USS 2024 will also feature exclusive releases worth seeking out, such as collaborations between Porsche x RAWTYPERIOT x USS, Kanky Sportstyle x SBTG x Staple, and Compass x Darbotz. Exclusive merchandise from USS's collaboration with Suanjaya Kencut and Kine will be must-have items for visitors. Additionally, the event will include performances from local musicians, including Tuantigabelas & Westwew, Coldiac, Basboi & lés Musique, Lomba Sihir, and Ali. The Deus Vinyl Collective music group will also entertain visitors every day.