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Check Out These Local Brands From Tokopedia And ShopTokopedia For Trendy Minimalist Fashion!

One of the fashion trends that’s really catching on right now is minimalism. Minimalist fashion focuses on a simple and comfy look while still being stylish and modern. The key to nailing this style is to go for clean-cut clothing with timeless designs, stick to neutral colors, and keep accessories to a minimum. Antonia Adega, Senior Lead of Communications at Tokopedia and TikTok E-commerce, mentioned, "There are millions of sellers on Tokopedia and ShopTokopedia, including those in the fashion sector. To help people find fashion products from sellers on our platform, we’re launching the Buy Local and Tokopedia Fashion campaigns. With special promotions in these campaigns, people can snag a variety of fashion items, like clothes, shoes, and bags, including minimalist styles, at more affordable prices." Fashion items are flying off the shelves, so check out these local brands that embrace minimalism! "According to our data from Q2 2024, fashion is one of the most sought-after products. On Tokopedia, the top-selling fashion items include bags, shoes, and tops. Meanwhile, on ShopTokopedia, the best-selling items are tops, bottoms, and shoes," Antonia explained. Tokopedia and ShopTokopedia are also sharing recommendations for local brands that offer minimalist fashion items.

1. Neutral shirts for a special clean look. "A simple-cut shirt in a neutral color can create a clean look that complements minimalist fashion. Neutral shirts, like white, are timeless and easy to mix and match with various outfits," Antonia shared. One local brand on Tokopedia and ShopTokopedia that offers minimalist shirts is Geulis (account/product: Tokopedia and ShopTokopedia). You can also find Geulis products on the Buy Local page on both platforms.

2. Local sneakers from trusted brands. Timelessly designed sneakers in neutral colors can elevate a casual outfit to a more fashionable level. Adorable Projects (account/product: Tokopedia and ShopTokopedia) is a brand from Cimahi, West Java, available on Tokopedia and ShopTokopedia, offering a selection of locally made sneakers with a minimalist style, high quality, and affordable prices. "People can find local fashion products from brands like Adorable Projects with plenty of attractive deals through Beli Lokal on Tokopedia and ShopTokopedia," Antonia added.

3. Timeless with jeans. Jeans are a fashion staple that never goes out of style. "Jeans are super easy to mix and match with various outfits, including minimalist looks. Go for a cut that flatters your body shape and stick to neutral colors like blue, black, or white," Antonia mentioned. A local brand on Tokopedia and ShopTokopedia that offers a variety of jeans is Esrocte (account/product: Tokopedia and ShopTokopedia). You can find Esrocte products on the Beli Lokal page on Tokopedia or ShopTokopedia.

4. Feminine Mary Jane flats. Mary Jane flat shoes can be styled with all kinds of outfits, from work attire to casual dresses. These shoes give off a feminine vibe and create a timeless minimalist look. A local brand on Tokopedia and ShopTokopedia, Shop at Blow (account/product: Tokopedia and ShopTokopedia), is one of the providers of Mary Jane-style flats. "Take advantage of the Rp500,000 discount and 90% flash sale on Tokopedia Fashion for fashion purchases—like shoes from Shop at Blow—so you can save more while shopping," Antonia said.

5. Local brand bags as a choice. "To keep your look simple yet stylish and comfortable, opt for a minimalist and functional bag. For the office, a simple tote bag that holds plenty of items and is easy to carry is a great choice," Antonia advised. One local brand on Tokopedia and ShopTokopedia that offers minimalist bags is Merché (account/product: Tokopedia and ShopTokopedia). Merché specializes in everyday bags.

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Tag: ShopTokopedia Tokopedia Trendy Minimalist Fashion