lifestyle

Erajaya Digital Unveils A New Chapter For Erafone

Erajaya Digital is kicking off a new chapter for Erafone, which is celebrating its 28th anniversary this year. Erafone is now accessible all across Indonesia, from Aceh to Papua, with a retail network of over 1,201 stores dedicated to serving loyal customers. This milestone is being celebrated in various ways, including the launch of a new tagline, logo, and jingle, along with a 1.5-month Erafone Shopping Festival packed with exciting offers and activities. Joy Wahjudi, the CEO of Erajaya Digital, shared, “Erafone started as a small store in West Jakarta back in 1996 and has grown into a national retail network aiming to be the go-to destination for connectivity and technology lifestyle in Indonesia. We’re grateful for the support and trust from our loyal customers who have helped Erafone become a proud retail brand in Indonesia today and for the future.” Erajaya Digital has introduced a new tagline for Erafone: “Closer, More Complete, Better,” reflecting a fresh commitment to customer service.

- Closer means Erafone stores are now easier to reach to meet the digital lifestyle needs of loyal customers. The “Click N’ Pickup” service is also available, allowing customers to conveniently pick up their online orders at their chosen store.

- More Complete signifies a wider range of products at Erafone, featuring over 60 brands to cater to customer needs. Beyond gadgets, customers can find smart TVs, digital vouchers for subscription services, accessories for content creators, and much more.

- Better ensures that customers will receive official and guaranteed products when shopping at Erafone. During the same event, a new logo for Erafone was unveiled, marking an evolution from the previous design.

The new logo has a friendlier, younger, and more dynamic vibe while still keeping its signature elements, like the sun rays that symbolize hope for warmer service and benefits for loyal customers. It also features the iconic red color, representing the passion for delivering the best service. This new logo sends a message that erafone is evolving to provide access to technology and communication within a connected ecosystem that prioritizes ease and productivity. Along with the new tagline and logo, erafone has launched a catchy and cheerful jingle. They’ve also introduced "Teman erafone," their social media brand ambassadors: Aditya Wasa Wirman, Eka Arrinish, and Mouldie Satria. Erajaya Digital has also revamped the “Upgrade Terusss!” program, allowing loyal erafone customers to switch to a new smartphone every year, now with higher cashback benefits for trade-ins.

Erajaya Digital invites all loyal customers to celebrate this new chapter with the erafone Shopping Festival, running from August 15 to September 30, 2024, featuring exciting promotions and activities. Customers can enjoy a variety of fun during the shopping festival, including:

- Bi-weekly shopping festivals

- Surprise Flash Sales every week starting at Rp28,000, plus extra discounts for MyEraspace members

- Engaging social media activities

- Double Your Points, where you can double your MyEraspace points by playing games without making a purchase

- The erafone Roadshop, a mobile unit visiting various cities to offer a hands-on shopping experience with “Click N’ Pickup” service

- Social Media Giveaways

- The erafone Gadget Festival, an offline event at Lippo Mall Puri during the last week of the shopping festival.

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Tag: Aceh Erafone Erajaya Digital Joy Wahjudi Papua