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The Indonesian Express
lifestyle
Dok/MS Glow
MS GLOW Has Launched EliteGlowbal As A New Entity For All Partners
Friday, 09 Aug 2024
MS GLOW is back at it again, spreading the #WomenWithValue message loud and clear! Today, they launched a new community hub for all their partners (sellers and resellers) and their extended family, called Elite Glowbal. This new entity embodies MS GLOW's mission to promote positivity, success, and beauty. The term "elite" reflects the aim to uplift women as exceptional individuals, while "glowbal" signifies a glowing presence inside and out, with a global awareness of important issues. Elite Glowbal is all about glowing, growing, and giving. Founder Shandy Purnamasari shared, "In line with MS GLOW's vision to empower and bring joy to all women, helping them feel beautiful, financially independent, and become the best version of themselves, Elite Glowbal represents that spirit. We at MS GLOW are always evolving and improving to ensure more women become women with value—glowing women with a mission to glow, grow, and give." Since its launch in 2013, MS GLOW has focused not just on product development but also on nurturing their business partners, who are like family, to grow together. The launch of Elite Glowbal was celebrated with partners from all over Indonesia, who gathered to visit the innovation center where all MS GLOW products are created. With two standout brands, MS GLOW beauty and MS GLOW for Men, they now offer over 60 products, have 1,100 stores, and more than 100,000 partners across Indonesia. One of MS GLOW's business partners, Putri Rachmadania from Balikpapan, South Kalimantan, has been a witness and companion to MS GLOW on its journey for nearly a decade. "I joined MS GLOW in 2015 because I fell in love with the products. As I got more involved, I realized that MS GLOW and Shandy Purnamasari opened doors for me to improve my family's economy, gain knowledge, build a network, and help others. MS GLOW has always been a place for us partners to develop our potential and support local products. Today, as we gather again, we uplift each other’s spirits and check out the innovation center that brings us closer and deepens our love for MS GLOW products." Asrufiyaty I'id Vitary from Lamongan, Central Java, who has been with MS GLOW since 2016, echoed similar sentiments. "I’m always inspired by Bu Shandy, a role model who values women’s empowerment. She encourages us that MS GLOW is a family, not just a job, but a place to learn resilience. The rewards from MS GLOW are amazing, but nothing beats our family spirit to shine inside and out, especially with the launch of Elite Glowbal today. Being part of the MS GLOW family empowers me, makes me useful, and brings pride to my family and those around me." MS GLOW's concrete steps with Elite Glowbal will embody the spirit of glowing, growing, and giving through various programs that allow partners to create, share inspiration, and spread benefits to the community.
