lifestyle

Experience The Exhilarating Thrill Of Running With Puma, Encouraging The Community To Embrace The Wild

Rachmat B. Trilaksono, the Teamhead of Marketing at Puma Indonesia, invites the public to experience the exhilarating sensation associated with running. Typically, individuals feel a sense of joy after engaging in this activity, which aligns with Puma's latest campaign, Go Wild. 'Through Go Wild, Puma aims to inspire people in Indonesia to pursue the Runner’s High, a feeling of joy, happiness, and natural satisfaction experienced by runners post-exercise,' Rachmat stated during the launch of Go Wild on April 16, 2025.  

Rachmat emphasized that the essence of running for happiness is not about achieving records, but rather about the courage to surpass personal limits and savor each step,' he remarked.  

Engaging in physical activities, such as running, can elevate dopamine levels, often referred to as the happiness hormone. Dopamine plays a crucial role in mood regulation, providing feelings of pleasure and enhancing motivation. Go Wild represents Puma's latest Brand DNA, celebrating its 75-year legacy. It also serves as a call for individuals to embrace their true selves and explore their best potential through sports. Initially focusing on running, Go Wild symbolizes the bravery to reorganize one's life to rediscover the joy of running—not to be the fastest, but to be the most authentic.  

Rachmat noted that Go Wild offers various activities encouraging the public to experience the Runner’s High—the joyful sensation that arises when the body releases endorphins and neurotransmitters during running. This effect not only boosts mood and energy but also helps individuals rediscover the pleasure of active movement. 

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Tag: Brand DNA Puma Puma Indonesia