Dok/ACE Hardware Indonesia Tbk (ACES)

ACES Opens Its First Store In Tanjungpinang With An Innovative Concept And Omnichannel Service

Monday, 15 Jul 2024

PT AspirasiHidup Indonesia Tbk (AHI) (ACES) which oversees ACE Indonesia as a leading provider of household, business, and lifestyle needs, is expanding its services by opening its first store in the capital of the Riau Islands Province, ACE Tanjungpinang.

By continuing its expansion to the western region of Indonesia and opening the 34th store on Sumatra Island, the Company now has a total of 238 ACE stores operating in 71 cities in Indonesia. Presenting itself as a solution to realize the aspirations of the people of Tanjungpinang City as a whole, ACE offers an inspirational and solution-oriented store concept with various special offers.

RineksoWidyanto, Vice President Sales & Operations ACE Indonesia, stated, "We proudly present ACE Tanjungpinang as part of our commitment to provide the best service to the people of Indonesia. The opening of this store shows our sustainable growth and dedication to getting closer to customers.

With the support of the potential for economic growth and strategic regional development in Tanjungpinang, we believe that this flagship store with innovative concepts and special offers will provide a solution-oriented and enjoyable shopping experience for the people of Tanjungpinang City."

Making its debut with 3 floors covering an area of 1,622m2, ACE Tanjungpinang is located at Jl. Ir. Sutami, Tanjung Pinang, Kec. Bukit Bestari, Kel. Kampung Baru, Kota Tanjung pinang, Kepulauan Riau, 29112.

Featuring around 50 thousand quality and solution-oriented products, customers can easily find the products they need in three main categories, namely home living, covering household supplies to home decor, home improvement, including various tools, and hobbies & lifestyle, such as sports equipment, home accessories, and family vacation needs.

ACE Tanjungpinang not only offers an attractive atmosphere but also a comfortable, modern, refreshing, and trendy store concept supported by innovative store concepts, through Personal Shoppers who are there to help customers find products according to their needs and budget.

Moreover, there is the concept of Seamless Omni-channel Experience that combines the convenience of shopping online through the ruparupa application with the comfort of offline shopping at ACE Tanjungpinang.

The presence of various new products in the Explore New Product Corner will also provide inspiration and solutions for the people of Tanjungpinang City to make shopping for their home and lifestyle needs easier.

In addition to accommodating the needs of the people of Tanjungpinang City for home and lifestyle, Rinekso also stated that the opening of the first ACE store in the Capital of the Riau Islands Province is expected to make a positive contribution to driving the local economy through the absorption and empowerment of local labor.

ACE Tanjungpinang has absorbed 90% of the workforce from the sons and daughters of Tanjungpinang City to contribute, as well as feel the positive impact on the economic and social sectors.

In conjunction with the opening of ACE Tanjungpinang on July 7, 2024, the Company has also implemented the 'ACE for a Clean Indonesia' program and successfully collected 70 kg of organic and inorganic waste at the Tanjungpinang Waterfront Park.



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