lifestyle

Continuously Creating New Trends For 35 Years

Having been in Indonesia for more than three decades, Plaza Indonesia has become a premium shopping center in Indonesia. As a prestigious lifestyle icon, this year Plaza Indonesia is celebrating Love Letter To Plaza Indonesia. 

"Entering its 35th year, Plaza Indonesia is further strengthening its vision as a fashion and lifestyle center that not only follows trends, but also creates new trends. This commitment is realized through ongoing efforts in presenting well-known brands in the fields of fashion, lifestyle, and F&B, as well as presenting an exclusive and meaningful shopping experience for every visitor," said Deputy Chief Marketing Officer of Plaza Indonesia, Zamri Mamat, Sunday (2/3). 

As an icon of a prestigious shopping center in Indonesia, Plaza Indonesia is committed to continuing to innovate and develop, strengthening its position not only as a premium shopping destination, but also as a platform that supports the growth of the local arts and lifestyle industry. This, continued Zamri, is in line with Plaza Indonesia's commitment to continue to develop and provide an exclusive experience, which not only meets shopping needs, but also inspires visitors with various fresh new events and concepts. 

"To stay relevant to the needs of modern society, we continue to innovate to make Plaza Indonesia more than just a shopping destination, we create a comfortable space to gather, express ourselves, collaborate, and recreate. We realize all of this as a form of appreciation and gratitude to loyal visitors who have made Plaza Indonesia a part of their lives," said Zamri. Plaza Indonesia's collaboration with the muses, Angga Yunanda and Maudy Ayunda, is still ongoing this year. Both of them not only bring the charm of beauty, but also represent the spirit of modernity that continues to develop in Plaza Indonesia. 

Through this ongoing collaboration as part of its 35th celebration, Plaza Indonesia presents a new video featuring the talents of Maudy Ayunda and Angga Yunanda, together with the director behind the video, Bramsky. This video campaign presents a fresh and different concept from previous campaigns, reflecting the innovation and creativity that are the identity of Plaza Indonesia. Angga Yunanda, Muse Plaza Indonesia 2025, added that by becoming an actor, he feels very lucky because he is given the free space to explore and try various roles. 

"Plaza Indonesia is also part of my journey and through this Plaza Indonesia video campaign, I want everyone to realize that they have space to explore and express themselves," said Angga. Meanwhile, another Plaza Indonesia 2025 Muse, Maudy Ayunda said that over the past year, she has continued to receive positive support from Plaza Indonesia which has provided space to continue to grow and collaborate together. 

"I am proud of all of Plaza Indonesia's achievements and innovations, and to be a part of it," concluded Maudy. 

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Tag: Lifestyle New Trends For 35 Years Plaza Indonesia