lifestyle

Following The Emergence Of YOLO, A New Lifestyle Trend Known As YONO Has Surfaced Among Generation Z. What Does It Entail?

Recently, the term YONO (you only need one) has emerged on social media, particularly among Generation Z. This term is akin to YOLO (you only live once), which gained popularity earlier, yet it conveys a different meaning. 

While YOLO pertains to a lifestyle centered on personal happiness, prioritizing experiences over future preparations, YONO represents a distinct approach. According to Maeil Business Newspaper on Thursday, January 2, 2025, YONO emphasizes the importance of needs and sustainability. 

Individuals who embrace the YONO principle prioritize their needs over their desires. Furthermore, they strive to minimize the consumption of items that are only relevant in the present, thereby focusing on long-term sustainability, both economically and environmentally. The YONO lifestyle has evolved alongside the low consumption trend, which has emerged as a response to the impulsive consumption culture driven by the fear of missing out (FOMO) prevalent on social media. 

One example of this is the '10,000 Won Challenge' that gained popularity in Korea, where individuals live on just 10,000 won per day. This challenge illustrates how one can lead a fulfilling life on a limited budget without sacrificing happiness. 

YONO provides a solution by adopting a minimalist consumption approach that remains stylish while emphasizing long-term values and goals. This trend aligns with the current global economic challenges, such as rising prices, interest rates, and inflation. 

Consequently, the YONO trend appears to be a refreshing opportunity for individuals to explore their possessions and maximize their utility. 

Rooted in minimalism, the YONO lifestyle draws inspiration from concepts popular in Japan, such as Danshari and Gonmari. 

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Tag: Lifestyle YOLO YONO