The Indonesian Express
Denim fashion continues to demonstrate its enduring appeal as a timeless trend. Year after year, denim is presented in various interpretations, ranging from classic styles to fresh modern innovations. Currently, the denim trend is entering a new era, with sustainability taking center stage. KIND Denim, a local brand recognized for its artisan approach and commitment to sustainable fashion, has unveiled its 2025 collection, which is not only stylish and timeless but also environmentally friendly. The KIND Denim 2025 collection features a stylish yet timeless aesthetic, designed to embody a spirit of optimism and inclusivity that resonates with individuals of all ages and lifestyles. In this latest collection, KIND introduces eight diverse denim designs, including wide-leg trousers with cuffed hems and denim skirts available in mini, midi, and maxi lengths. Additionally, there is an edgy crop jacket that serves as a statement piece, along with modern t-shirts made from recycled cotton. "We anticipate that the fashion trends of 2025 will be characterized by wide silhouettes, crop jackets, and midi skirts. We aim for KIND People to express their unique styles through timeless outfits while supporting the sustainable fashion movement," stated Donna Priadi, founder of KIND Denim. As part of KIND's commitment to sustainability, each product is crafted using eco-friendly materials, including certified Cotton USA organic cotton, natural fibers, and lycra. The production process is energy-efficient, minimizing waste and environmental pollution. Even the product packaging utilizes recycled materials. Donna further emphasized that each KIND product prioritizes not only sustainability but also comfort and practicality. "We ensure that every item is comfortable to wear, easy to mix and match for various occasions, and designed for durability. We want denim enthusiasts to enjoy their favorite products while supporting a sustainable lifestyle," she explained.