The Indonesian Express
Herbalife, a global health and lifestyle company, has released findings from its Asia Pacific survey titled “New Year, New Me.” The survey reveals that 89% of consumers in Indonesia believe that a healthier diet is essential for supporting their mental and physical health. Additionally, over 90% (95%) plan to adopt healthier habits in the coming year, measuring their success by improved overall well-being, increased energy, and better sleep patterns. In this survey, 74% of Indonesian consumers made New Year’s resolutions for 2025. The top three resolutions include exercising more often (63%), maintaining a healthier diet (59%), and saving money (52%). The survey, conducted by Talker Research on behalf of Herbalife, involved 5,500 Herbalife consumers across 11 countries in the Asia Pacific region. It focused on the importance of healthy living and the steps respondents are taking to achieve long-term health. Oktrianto Wahyu Jatmiko, Director & General Manager of Herbalife Indonesia, stated that creating resolutions for the New Year 2025 is a great way to start a healthier lifestyle. However, consistency is key. “We can begin by setting small, achievable goals that can become part of our daily routine. With commitment and consistency, you can turn these resolutions into long-term healthy habits,” Oktrianto explained. Almost half of respondents in Indonesia (41%) reported that their lifestyle has become less healthy as the year ends, and 38% see the end-of-year celebrations as a reason to delay healthy eating. This varies by generation: 41% of Generation Z respondents use this excuse compared to 34% of Millennials surveyed. Regardless of age, the survey revealed that 64% of respondents in Indonesia have broken their dietary rules during the year-end period, with 38% admitting they were tempted by holiday foods. Many respondents in Indonesia use the end of the year as an excuse to postpone healthy eating to enjoy the holiday season. According to 56% of respondents, the year-end celebrations feel more enjoyable when they ignore healthy eating and weight concerns. This sentiment is shared across all demographics in Indonesia. They are also more likely to give in to holiday temptations this year, with 39% of respondents more inclined to do so compared to previous years, especially among younger generations—41% of Gen Z versus 35% of Millennials. When asked about the reasons for this attitude this year, respondents in Indonesia mentioned that being with family and friends makes it harder to resist (50%), and their increasing age makes them more susceptible to enjoying the holiday season (31%). "Holiday moments are indeed more enjoyable when we are with loved ones. However, we can still enjoy these times while prioritizing our health. You can savor holiday treats but also eat nutritious foods and stay active. The key is to make the right choices, enjoy the holidays, and stay healthy."