infotech

Vivo X Fold3 Pro Answers The Demand Of Indonesian Consumers For A Foldable Smartphone

The popularity of foldable smartphones has surged among the Indonesian community in recent years. According to a Google Trends survey in late 2023, 62% of Indonesian respondents expressed interest in owning a foldable smartphone. The same data also showed a 56% increase in searches for the keyword "HP Lipat" on Google and YouTube.

Recognizing the growing demand for foldable smartphones from consumers, vivo has launched the vivo X Fold3 Pro, its first foldable smartphone for the Indonesian market. This smartphone was launched to meet the needs and desires of professionals who want a foldable smartphone that is not only powerful but also lightweight and slim.

Hadie Mandala, Product Manager of vivo Indonesia, said, "We have learned that the market interest in foldable smartphones in Indonesia continues to increase year after year. However, considering that foldable smartphones are a significant investment, consumers pay high attention to the technological aspects, design, camera, and technology features of the smartphone. The hinge and screen aspects are also major concerns for them. Based on these insights, we have prepared the vivo X Fold3 Pro as the answer."

With its Ultra Light& Ultra Slim design, the vivo X Fold3 Pro incorporates various latest technologies in terms of performance, design, and camera to provide users with comfort and productivity.

Based on Data Counterpoint Research, book-type foldable smartphones have gained higher interest as consumers consider the improvements in durability, design, and screen size of these devices, making them more reliable for daily productivity.

In response to this, the vivo X Fold3 Pro, as vivo's first foldable smartphone in Indonesia, comes in a book-fold form with an Ultra Light and Ultra Slim design.

The Ultra Slim design can be seen from the smartphone's thickness, which is only 5.2mm when unfolded and 11.2mm when folded. Meanwhile, the Ultra Light concept is felt from the smartphone's weight of 236g. The combination of both makes the vivo X Fold3 Pro comfortable to hold and lightweight to carry in a bag or pocket, perfect for supporting the professional user's lifestyle.

To address users' concerns about the hinge, vivo has incorporated new technology into the hinge of the vivo X Fold3 Pro, which can conceal the fold marks on the main screen. This hinge is also 37 percent lighter than other foldable smartphones. In addition to being lightweight and elegant, the vivo X Fold3 Pro hinge is also certified by TÜV Rheinland and can be used up to 500,000 times or equivalent to 100 folds per day. Therefore, professionals can use the vivo X Fold3 Pro for long-term productivity needs.

The increasing demand for foldable smartphones also reflects consumers' need for practical and functional devices that are close to tablets. In addition to its expandable size, other technologies inside the foldable smartphone are reasons why users purchase this gadget. vivo has also embedded Artificial Intelligence (AI) intelligence in the vivo X Fold3 Pro as a reliable feature to support every productive activity.

This series is the first vivo smartphone in Indonesia to receive AI support by introducing SmartFold AI technology, including AI Note Assist, AI Transcript Assist, and AI Global Translation, which can be used without an internet connection.

The AI Note Assist feature makes it easy for users to summarize news, articles, and long documents into key points, which can be translated into 16 languages, including Indonesian, saving professionals time to obtain complete information.

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Tag: Vivo X Fold3 Pro