infotech

Xiaomi Indonesia Reports Positive Growth, Ready To Introduce More Innovations In 2025

Xiaomi Indonesia achieved remarkable success, solidifying its position as a market leader in Indonesia in 2024. As it enters 2025, Xiaomi is committed to continuing its efforts to deliver cutting-edge innovations and expand technology access for everyone. By launching various innovative products, expanding its distribution network, and forming strategic collaborations, Xiaomi is advancing as a popular smartphone and AIoT brand among Indonesian consumers.

Wentao Zhao, Country Director of Xiaomi Indonesia, stated, "Last year, we introduced a wide range of the latest smartphone innovations, along with three times more AIoT products and home appliances compared to the previous year. Recognizing the increasingly dynamic lifestyle of consumers, we aim to offer a more diverse and useful product range to make life easier and more meaningful. To strengthen our connection with consumers, we are expanding the Xiaomi Store network directly managed by Xiaomi Indonesia, making it easier for consumers to access Xiaomi products and services."

To enhance its smartphone lineup, Xiaomi Indonesia will continue to develop the popular Redmi Note Series for young people, the flagship series featuring top Leica cameras, and the Redmi series for best value smartphone enthusiasts, all aimed at providing a better mobile experience. In the smartphone category, Xiaomi Indonesia has maintained its position as the Top 2 smartphone brand of choice among consumers since Q2 2024.

Additionally, Xiaomi's AIoT business has shown promising growth. With over 180 AIoT products launched throughout the year, Xiaomi has become a market leader in wearable and TWS products, achieving an annual growth rate of over 50%. The Xiaomi Smart Display Max 100, one of the largest smart displays offered by Xiaomi, was launched at the end of December 2024 for Indonesian consumers.

In 2025, Xiaomi Indonesia plans to launch more innovations across various product categories, including entry-level, mid-range, and the latest flagship smartphones, as well as innovative AIoT devices. Following the "Human x Car x Home" strategy, Xiaomi aims to develop a smart ecosystem that supports seamless connectivity between devices, including smartphones, cars, and AIoT in users' daily lives.

With the philosophy of Innovation for Everyone, Xiaomi believes that technology can create a more inclusive, connected, and accessible world for everyone. The company is continuously optimizing quality and services to offer innovative products with relevant technology for consumers, while also providing a true premium experience with the best value.

"Our mission is simple yet powerful: to deliver quality products at real prices. In 2025, we come with a fresh spirit and #AlwaysReady to provide better products and services. Our current achievements are thanks to the support of media partners, collaborators, Xiaomi Fans, and all consumers who have placed great trust in the quality and value of all Xiaomi products," concluded Wentao.

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Tag: Xiaomi Indonesia