Huawei Is Hosting The XMAGE Global Exhibition, Showcasing The XMage Pura 70 Ultra Technology

Huawei Is Hosting The XMAGE Global Exhibition, Showcasing The XMage Pura 70 Ultra Technology

Monday, 30 Dec 2024

HUAWEI has launched the HUAWEI XMAGE Global Exhibition themed ‘A Heartwarming World’ in Indonesia to showcase the results of the global photography competition, the XMAGE Awards 2024.

This exhibition has previously taken place in several countries, celebrating twelve years of innovation in photography. The event in Indonesia serves as a continuation of the launch of the HUAWEI Pura70 Ultra, which is part of the HUAWEI Innovative Product Launch, reflecting HUAWEI's commitment to providing cutting-edge technology for its consumers.

In its eighth edition, the HUAWEI XMAGE Awards has gathered millions of photographic works from around the globe, including Indonesia. This exhibition features over 100 selected pieces that capture moments of warmth, tranquility, kindness, and genuine human connection, emphasizing the latest brand philosophy of HUAWEI XMAGE, ‘The Power of Image.’

With advanced technology such as superior optical systems and image processing, the exhibited works not only showcase visual beauty but also convey heartfelt stories that connect us as human beings. We take pride in bringing this exhibition to Indonesia, providing an opportunity for the public to appreciate the stunning creations made possible by XMAGE technology, he stated.

The photographic works displayed at the XMAGE Global Exhibition were also produced using the HUAWEI Pura70 Ultra, a flagship smartphone designed to meet the needs of photography and videography enthusiasts. As a pioneer in the industry, the HUAWEI Pura70 Ultra features the world's first Ultra Lighting Pop-Out Camera, which boasts a triangular camera module inspired by the Penrose Triangle, along with several innovative features, including:

1. Ultra Speed Snapshot

This feature allows for the effortless capture of fast-moving scenes at speeds of up to 300 km/h.

2. Ultra Lighting Super Macro

Equipped with flexible focus technology and a periscope telephoto aperture of F2.1, it delivers exceptional clarity for both distant landscapes and close-up details with up to 35x zoom.

3. True-to-Life Portrait

This feature maintains sharpness and contrast, capturing colors with high precision to ensure optimal quality in all lighting conditions.

4. Ultra Lighting Video

With HDR Night Video capabilities, it produces balanced, clear videos in low-light conditions with natural colors, complemented by the Super AIS algorithm that enhances stability, allowing for steady handheld video recording even while in motion, comparable to using a gimbal stabilizer.