infotech

Shopee Promotes Interactive Features, Resulting In A 7.5-Fold Increase In Local MSME Transactions On November 11

Shopee Indonesia has reported that sales of products from local brands and small and medium enterprises (SMEs) increased by more than 7.5 times on Shopee Live during the peak of the 11.11 campaign compared to regular days. The company has leveraged interactive features to engage buyers effectively. Shopee interprets the rise in purchases through Shopee Live during the 11.11 Big Sale as indicative of a growing interest among users to engage more interactively with local products. Monica Vionna, Senior Director of Marketing Growth at Shopee Indonesia, stated that this year they have observed an increasing consumer interest in shopping for local brands and SMEs throughout the Shopee 11.11 Big Sale campaign.

"Through an inclusive approach utilizing interactive features and special programs, we hope to continue being a partner for local brands and SMEs to grow and even penetrate international markets," Monica remarked to Bisnis on Monday, November 18, 2024. She noted that Shopee Live has optimized the business growth of local brands and SMEs during this year's 11.11 Big Sale. The platform not only offers the best deals and significant discounts that help sellers attract more buyers but also showcases the success of Shopee Live's interactive features in supporting the growth of local brands and SMEs.

Throughout the 11.11 campaign, Shopee Live has remained a preferred interactive shopping method for consumers. "The ease of access to products, along with the creation of order and interaction among users, has led to more local brands and SMEs utilizing this feature," Monica added. Furthermore, she observed that the live streaming sales style, which allows for real-time questions and product reviews, has had a positive impact felt directly by local brand partners across various categories during the peak of this year's 11.11 campaign.

The utilization of this interactive feature during the 11.11 campaign has allowed the local brand partner in the Men's Clothing category, Tenue de Attire, to experience remarkable enthusiasm from Shopee users. Throughout the duration of the campaign, they witnessed a transaction increase of up to 30 times compared to regular days for various types of shirts and tops that have become customer favorites. "Shopee will continue to innovate in order to create an inclusive and sustainable business ecosystem for local brands and SMEs. We extend our gratitude to the sellers, buyers, and brand partners for their trust in Shopee," stated Monica.

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Tag: Monica Vionna Shopee