business

Support The Kriyanusa Event, As Kemenperin And Dekranas Work To Uplift Young Artisans

The craft industry plays a crucial role in the growth and circulation of the community's economy. There's a huge potential for domestic craft industries to thrive since Indonesia boasts a variety of culturally rich craft products that are unique and have high market value.

This potential definitely needs to be tapped into to create positive impacts for the community, especially in job creation. The diversity of craft products can also support the tourism sector, helping local crafts gain recognition in both domestic and international markets, said Reni Yanita, the Director General of Small, Medium, and Various Industries (IKMA), during a statement in Jakarta on Monday (September 2).

The Ministry of Industry, through the IKMA Directorate General, is actively encouraging small and medium-sized enterprises (SMEs) in the craft sector to broaden their market access through various initiatives. One such initiative is facilitating participation in the national-scale exhibition, Kriyanusa 2024, organized by the National Craft Council (Dekranas).

"The craft industry is one of the sectors with significant export market potential that needs to be maximized. In 2023, the export value of the craft industry reached USD 724.94 million, with export destinations including China, the United States, and Europe," Reni explained.

The IKMA Director General also emphasized the need for government support to enhance product quality and expand market reach for craft SMEs. "Currently, these businesses must be able to identify design trends that appeal to both local and global markets," she added.

This prestigious exhibition is set to take place from August 28 to September 1, 2024, and was officially opened by the Chairperson of Dekranas, Wury Ma’ruf Amin, at the Jakarta Convention Center (JCC).

This year, Dekranas is all about the theme ‘Young Artisans Preserve Cultural Heritage,’ making Kriyanusa a great platform for young artisans to showcase their skills and creativity. Reni mentioned, “The Indonesian craft industry has a bright future ahead, thanks to our abundant natural resources and the innovative spirit of young artisans who transform raw materials into unique, high-quality crafts.” Additionally, the Directorate General of Small and Medium Industries is supporting ten curated craft SMEs to participate in the Kriyanusa 2024 exhibition. “These ten SMEs have already received guidance and support, so we hope they can showcase their best products and expand their networks to boost their businesses,” she added. Reni also pointed out that many young artisans are running their own SMEs, bringing a high level of creativity and turning traditional crafts into products that resonate with the younger market. “Young people can address market needs by creating functional products that also carry aesthetic and cultural values, which define their identity,” she explained. Reni is optimistic that Kriyanusa will serve as a space for young artisans to exchange ideas and learn from experienced artisans in the business. The ten SMEs featured at Kriyanusa include ZEE Collection (Yogyakarta), Lurik Rachmad (Klaten, Central Java), Nuansa Art (Boyolali, Central Java), TARA Bags (Tasikmalaya, West Java), K-NEZ Sejahtera (Sleman, Yogyakarta), Sense Of Jewels (Bali), Nasti Purun (Serdang Bedagai, North Sumatra), Albana Batik (Pekalongan, Central Java), Homeliv Indonesia- Wooden Kitchenware (DKI Jakarta), and Koperasi Kriya Minangkabau Mulia (Tanah Datar, West Sumatra).

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Tag: Dekranas Kemenperin Kriyanusa Event